Blues Torch
Marketing campaign and web platform for three young blues guitar phenoms touring with veteran backline musicians — Southern Gothic Noir aesthetic, EPK for venue buyers, fan engagement for 45+ blues audience.
Marketing campaign and web platform for three young blues guitar phenoms touring with veteran backline musicians — Southern Gothic Noir aesthetic, EPK for venue buyers, fan engagement for 45+ blues audience.
Build Log
SEO, accessibility, and media UX hardening. Added JSON-LD structured data (MusicGroup + MusicEvent) for Google rich results. Fixed WCAG AA contrast failures across the color palette and added keyboard focus indicators. Implemented position-based media ordering with cross-boundary reordering, and sequential audio playback that auto-advances tracks across artist and press pages. Eliminated mobile LCP bottleneck with font display swap.
Built the full Phase 1 feature set: ARG form infrastructure with Supabase submission tracking on every page, plus a custom media system with inline audio player (HTML5 Audio, single-track enforcement) and YouTube video cards with thumbnail-to-iframe swap — all styled within the Southern Gothic Noir palette.
Built artist bio pages with real lineup data — ensemble grid at /about and individual pages at /about/[slug] with SSG. Populated Sanity CMS with bios and photos for all six musicians (Ryan Newman, Matt Swanton, Brad Dubay, Mike Avery, Paul Loranger, Max Chase). Photo hotspot support for proper cropping. Phases 02-04 complete.
