What I’m working on
What I build
Projects across four disciplines. Pick a category to explore.
Recent Activity
Design vocabulary, round two. A 99-agent research pass on what a live-composited deck should inherit from a brand's design system, with every candidate stress-tested against four delivery paths and a three-angle kill panel, then an independent critic who caught the panel using a test the brief forbids. Re-judged on the fair tests: 25 declarations, and the first measured evidence that colour alone buys 96% of what the current engine can express.
Strategy layer 0.10.0. Put the six deck-strategy playbooks through an adversarial review: seven reviewers proposed changes, seven defenders argued each file down, and only what survived reached the owner. Twenty-one edits landed, including three new house rules: slide count follows the time slot, speaker-note density follows how well the presenter knows the material, and delivery coaching is opt-in.
Mapped what a phone can and cannot see of text traffic (incoming SMS and RCS yes, outgoing RCS no) and designed the call-note webhook's second version: texts logged as silent contact touches, matched to people by number.
The brief's lapse detector now counts every keep, release, and triage decision as activity, so acting on a morning's suggestion no longer reads as absence. Offers resumed the next morning.
The Today view now opens with the day's calendar, pulled from the same nightly snapshot the morning brief reads, and the reorder arrows only appear where they actually move something.
Where This Is Heading
What's Cooking
Several things at once, as usual:
- AI systems and automation that take repetitive work off people's plates
- Websites and web apps that ship and do what they're supposed to
- Building out entertainment spaces with live sound and light systems
- There have been a bunch of tools that started as a personal experiment and ended up solving a real problem for a real client
- I've been playing in a brand-new space for me — ARGs — Stay tuned for more
On the surface, those don't have much in common. But the same instincts that make a live show run smoothly are the ones that make a software system hold together under pressure. The people I work with get the benefit of all of it, and it's a whole lot of fun.
The Endgame
Same pattern as always, just covering more ground.
Decades across sales training, military service, and enterprise technology will do that. The focus has shifted hard into AI development over the last couple of years, and it's been a hell of a ride so far.
People come back to work with me and bring friends because something got solved, something shipped, and they've got more problems worth solving.
The work itself:
- AI and automation has moved past experimentation — it's running for real clients, on real deadlines, giving people huge amounts of time back in their week
- The sound and lighting work is still a blast — years on stage before I ever stood behind a board means the people performing get someone who knows what it feels like from both sides
- My friends and clients who get things solved keep coming back with more challenges and bringing new friends along that often become new clients.
No master plan. But the pattern holds, the range keeps expanding, and something useful comes out the other side.